Dear Publisher, In this file you will find the latest version of our most complete offer of your ad inventory monetization. If you have any questions in regards to it, feel free to reach out to us anytime. Best, Karol Jurga
Why to is worth to monetize with us?
All in one
Together with access to Google's Ad Exchange (ADX) you gain access to Yieldbird Platform (YBP) with a range of optimization tools to maximise your ad revenue and freshest ad formats with our demand.
Experience and expertise
The Yield Management service includes ongoing support of our specialists who regularly optimise, monitor results and bring latest market news and spotted opportunities to enhance the revenue.
Transparency
We are open for A/B testing as a proof of concept of our technolog. We keep our reporting easily accessible through our tools providing if needed data at requested granularity level which guarantees timely and transparent revenue flows.
How does it work?
- You keep full control and maximize your revenue gaining access to the full scope of our technology and team of highly experienced experts from various fields of programmatic.
- We are developing new, high-performing ad formats which include partnering up with media houses or demand partners eager to buy our publisher's inventory.
- We monitor your performance and the market changes in order to tap into unused revenue streams.
- You no longer have to worry about new recruitments, long term and risky investments in technology building and its constant upgrades and adjustments.
This model of cooperation enables you to maximize your ad revenues and keep focus on the core of your business that creates value for the users of your inventory.
Case Study: How Pets4Homes Increased RPM by 36% YoY While Improving UX?
What did we do?
With dedicated team of experienced specialists that managed to quickly develop smart Yield management strategy and generated a double-digit uplift.
It worked as follows:
Limited in house resources
In 2019, when the Pets4Homes website was acquired by the Pet Media Group, the new owner quickly ascertained that the website’s monetization potential required a comprehensive strategy. Both the technological facilities (ad stack development, adding new sources of demand) and the website’s UX (ensuring a balance between advertising revenues and user satisfaction) required urgent attention. However, the new owners knew that they had certain resources that had already been assigned to other tasks that were equally strategic. Expanding the in-house team would be associated with a significant extension of the time needed to turn potential into profit. A decision was made to outsource yield management.
Smart yield management strategy
A dedicated project team (Analyst, AdOps expert and Project Manager with the support of UX and Technical teams) got to work immediately and quickly generated a double-digit uplift. The implementation and optimization of the Header Bidding wrapper was combined with testing and selecting the most lucrative and high-quality SSP platforms. Yieldbird also strengthened the ad stack with additional advertising products.
Substantial YoY growth
The Yield Management service included ongoing support in the field of Header Bidding settings, UX recommendations, and consulting in the field of industry regulations. The Publisher also receives assistance in managing direct campaigns, so Pets4Homes could get support anytime.
Our client achieved savings of nearly 900 hours by leveraging our services. Furthermore, Yieldbird significantly bolstered the ad stack with additional advertising products, with some of them delivering individual gains of approximately +20% in incremental profit. As a result, the RPM witnessed a substantial YoY growth of 40%.
What was the Publisher opinion?
“I can definitely recommend cooperation with Yieldbird to all Publishers who care about high revenues, but who do not necessarily want to invest time and resources to create or expand an in-house team. For us, the possibility of delegating this work to a partner has been a great help – we have full control, but we don’t need to do everything ourselves. Besides, thanks to Yieldbird, we now know what the market is like and we are not closing ourselves in our own bubble”.
Axel Lagercrantz
CEO @ Pet Media Group
Curious how much You can earn with a dedicated Smart Yield Management Strategy?
Start testing and monetizing with us.
Contact your Customer Manager today
Karol Jurga
Chief Revenue Officer
Email: karol.jurga@yieldbird.com
Whatsapp: +48 512 244 237
LinkedIn: karol-jurga