Dear Publisher, In this file you will find the latest version of our offer about our new video format with high revenue potential. If you have any questions in regards to it, feel free to reach out to us anytime. Best, Karol Jurga
Why Rewarded video?
High eCPMs
Rewarded video ads typically command higher effective cost per thousand impressions (eCPMs) compared to other ad formats, resulting in increased revenue.
High engagement
Rewarded video ads provide users with incentives (such as in-game currency, extra lives, or premium content) in exchange for watching an ad, leading to higher engagement rates.
High completion rates
Users are more likely to watch the entire ad to receive their reward, leading to higher completion rates and better performance metrics for advertisers.
How does it work?
- Users are offered an incentive (e.g., in-app currency, extra lives) to watch a video ad.
- If users choose to watch, they view a full-screen video ad, typically 15-30 seconds long.
- After completing the video, users receive their promised reward.
- Advertisers pay for completed views, usually at higher rates than other ad formats.
- You earn revenue and provide a non-intrusive ad experience that can enhance user engagement.
This opt-in model creates a win-win situation: users get rewards, advertisers get engaged viewers, and publishers increase revenue while maintaining a positive user experience.
Case Study: Adding Rewarded video to a Quiz Page
What did we do?
In May, we added Rewarded Video to the Quiz Page on one of the leading NEWS websites in Poland.
It worked as follows:
The user is filling in a quiz.
… which is a regular interaction with the website’s content.
Before the last question, they get informed that in order to see the result of the quiz they must watch an ad.
It is also explained, that thanks to this ad, the website can provide the content for free. The was to maintain the opt-in option but to present it in a way that would make the user eager to invest time in watching the ad in exchange for the reward - in this case, the quiz results.
After watching the ad, the results of the quiz are displayed.
What was the financial impact?
As a result, the average revenue per 1000 page views increased by 43%:
Curious how much You can earn through Rewarder Video Ads?
Start testing and monetizing with the new format.
Contact your Customer Manager today
Karol Jurga
Chief Revenue Officer
Email: karol.jurga@yieldbird.com
Whatsapp: +48 512 244 237
LinkedIn: karol-jurga