Dear Publisher, In this file you will find the latest version of our offer about our new out of page format with high revenue potential. If you have any questions in regards to it, feel free to reach out to us anytime. Best, Karol Jurga
Why Interstitial?
High visibility engagement:
Interstitial ads occupy the entire screen, ensuring that they capture the user's full attention. This high visibility leads to better ad recall and increased engagement.
Enhanced Revenue Potential:
Due to their size and engagement potential, interstitial ads often command higher CPM rates compared to standard banner ads. The full-screen nature of interstitial ads typically results in higher CTRs, translating to more conversions and higher earnings.
Enhanced Inventory Utilization:
By filling transition points with interstitials, publishers can maximize their ad inventory without overcrowding content areas. Interstitial ads can serve as an additional revenue stream, complementing other ad formats like banners and native ads
How does it work?
Ad Triggering: The ad is displayed at natural transition points within the app or website, such as after completing a level in a game, between articles, or during a pause in the content. This timing is crucial to minimize disruption and maintain user engagement.
Ad Loading: Interstitial ads are typically preloaded in the background while the user interacts with the app or website. This ensures that the ad can be displayed seamlessly without causing delays or interruptions in the user experience.
Return to Content: After interacting with or closing the interstitial ad, users are returned to their previous activity or content within the app or website. The transition back to the content should be smooth to maintain a positive user experience.
Full-Screen Display: When triggered, the interstitial ad takes over the entire screen, providing a full-screen ad experience. This format can include various types of content, such as images, videos, or interactive elements, designed to capture the user's attention.
User Interaction: Users can interact with the ad, which may include options to close it after a certain period, click through to an advertiser’s landing page, or engage with interactive elements. The ad typically includes a clear call-to-action and a visible close button to exit the ad.
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This opt-in model creates a win-win situation: users are presented with visually engaging ads during natural breaks in their activity, advertisers gain the attention of engaged viewers, and publishers increase their revenue while maintaining a positive user experience.
Case Study: How Little Alchemy generated +39% of incremental revenue with Web Interstitial ads
What did we do?
Interstitial ad format has been implemented on Little Alchemy under the supervision of a team consisting of an Analyst, AdOps expert, and Customer Success Manager, who is a dedicated publisher’s assistant. It was carried out separately on the mobile and desktop versions.
The user looking for the appropriate hint
… which is a regular interaction with the website’s content.
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After a few or a dozen page views including the capp frequency, the intestinal appears
This is a traditional form of banner display. The important thing is that the publisher himself can decide how often a given format appears, but we recommend setting the frequency at least once every 15 minutes.
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After watching the ad, user can continue his session
When analyzing the results that a given format has 0 impact on UX and does not decrease user engagement or shorten user sessions
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What was the financial impact?
As a result, the average revenue per 1000 page views increased by 39%:
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Curious how much You can earn through Interstitial?
Start testing and monetizing with the new format.
Contact your Customer Manager today
Karol Jurga
Chief Revenue Officer
Email: karol.jurga@yieldbird.com
Whatsapp: +48 512 244 237
LinkedIn: karol-jurga